Meaning ● Narrative Analytics, in the sphere of Small and Medium-sized Businesses (SMBs), involves deciphering meaningful business insights from unstructured data, typically text-based customer feedback, social media interactions, and internal communications. In essence, this business discipline transforms qualitative data into actionable intelligence, aiding SMBs in understanding customer sentiment, identifying emerging trends, and improving operational efficiency. Automation, a pivotal aspect, can significantly streamline this process, using AI and machine learning to sift through volumes of information faster than manual methods. ● Implementation in SMBs often requires integrating specialized software solutions with existing CRM or business intelligence tools. It offers SMB leaders strategic perspectives on market opportunities and operational improvements, based on data-backed, customer-centric stories.
