Meaning ● Measuring Automation Value quantifies the business impact resulting from automated processes within a Small and Medium-sized Business (SMB). Considering factors like cost reduction, efficiency gains, and revenue increases, it reveals the tangible benefits derived from implementing automation solutions. Achieving an accurate measurement often requires careful assessment of key performance indicators (KPIs) before and after automation implementation, allowing for comparative analysis. Establishing a clear value proposition becomes vital when seeking internal buy-in for future automation projects. This involves showcasing how automation can directly support SMB growth strategies, streamlining operations and facilitating scalability. Therefore, understanding the total impact goes beyond initial investment, providing insights into long-term profitability and competitiveness.