Meaning ● Machine Learning (ML), in the context of Small and Medium-sized Businesses (SMBs), represents a suite of algorithms that enable computer systems to learn from data without explicit programming, driving automation and enhancing decision-making. It empowers SMBs to analyze large datasets, identify patterns, and make predictions to optimize business processes, reduce operational costs, and improve customer experiences. ● Its utility spans across diverse SMB functions, from predicting sales trends and personalizing marketing campaigns to automating customer support and detecting fraudulent activities.
