Meaning ● Local Social Media, within the SMB context, refers to leveraging social media platforms to connect with a geographically specific audience, fostering business growth through localized marketing strategies. This involves tailoring content and engagement to the interests and needs of the local community. Successful implementation requires automating key aspects of social media management to improve efficiency and reduce labor costs. Furthermore, the data from Local Social Media campaigns is important for SMB owners because it assists the decision-making for future market analysis, resource allocation and marketing innovation.
