Meaning ● Lead Nurturing Workflow, specifically for SMB application, represents a strategic, automated sequence of interactions designed to engage potential customers with relevant information throughout their buyer’s journey. Focusing on SMB growth, this systematized approach aims to convert marketing qualified leads (MQLs) into sales qualified leads (SQLs), and eventually paying customers, enhancing operational efficiency through automation. Ultimately, the goal centers on delivering targeted content at each stage, building trust and solidifying relationships, thereby accelerating sales cycles for SMBs facing resource constraints.
