Meaning ● Lead Nurturing Strategy, within the SMB sphere, is a systematic approach using automated tools to develop relationships with potential customers at each stage of the sales funnel. This strategic intent aims to guide leads through the buyer’s journey via personalized, relevant content, thereby increasing conversion rates and ultimately, revenue growth for the business. It often involves deploying CRM systems for lead segmentation and behavior tracking, ensuring the right message is delivered at the opportune time. For SMBs, automating key parts of this process translates to efficient resource allocation and enhanced scalability.
