Meaning ● Intuition Measurement, in the context of SMB growth, automation, and implementation, represents the process of systematically evaluating and leveraging the often-uncaptured knowledge and insights that business owners and key personnel possess. By using qualitative and quantitative data, SMBs can translate seemingly intangible ‘gut feelings’ into actionable strategies. Considering the data in SMB growth scenarios can guide resource allocation, streamline operational processes via automation, and enhance implementation strategies by aligning decisions with experiential expertise, typically leading to improved decision making and reduced risk. It serves as a complement to data-driven methodologies.