Skip to main content

Intuition Augmented Automation

Meaning ● Intuition Augmented Automation represents a strategic shift for SMBs, integrating human cognitive strengths with automated processes to enhance decision-making and operational effectiveness. This approach goes beyond simple task automation; it strategically incorporates the experience-based judgment of personnel into automated systems. ● Applied within SMB growth strategies, this translates to utilizing automation not merely to execute pre-defined tasks but to adapt dynamically based on real-time insights and predictive analytics. For instance, a marketing automation system can be augmented with insights from sales teams on customer behavior to optimize campaign targeting in real-time, leading to increased conversion rates. Implementation within SMBs typically involves identifying areas where data analysis can be informed by expert judgment, such as fraud detection or risk assessment.