Meaning ● Intersectional Strategy, in the context of Small and Medium-sized Businesses (SMBs), denotes a synchronized approach leveraging various business elements such as automation, marketing channels, and diverse skill sets to catalyze growth. This strategy recognizes that each business function is interconnected, thus, optimizing one area can greatly influence the performance of others.
Application in SMB Growth ● For SMBs aiming for expansion, an intersectional approach signifies combining automated customer relationship management (CRM) tools with targeted marketing campaigns, enhancing lead conversion rates. Furthermore, strategic implementation requires SMBs to concurrently upskill employees across departments, encouraging a holistic business understanding. By focusing on technological integration alongside team development, SMBs can achieve synergistic growth. Automation efforts in data analytics, when combined with human expertise, facilitates smarter, quicker business decisions, which is key for SMB’s agility.
