Meaning ● Intersectional SMB Success refers to the strategic framework within small and medium-sized businesses that acknowledges and actively addresses the overlapping social categorizations – such as gender, race, class, and sexual orientation – of its employees, customers, and stakeholders to drive business growth. Moreover, this strategy moves beyond simple diversity metrics, focusing on equitable outcomes in areas like access to capital, market penetration, and operational automation, specifically for SMBs facing unique systemic hurdles. Examining diverse backgrounds gives companies competitive advantage in understanding their target markets, and it enhances creativity, problem-solving and product innovation to accelerate SMB automation and implementation. It entails implementation of inclusive policies and practices that cultivate a supportive, productive, and innovative environment, boosting employee engagement and attracting diverse talent crucial for SMB expansion.
