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Intersectional Analysis

Meaning ● Intersectional analysis, in the context of Small and Medium-sized Businesses (SMBs), represents a critical strategic lens for understanding how various social and political identities (e.g., gender, race, class, sexual orientation) combine to create unique experiences of discrimination or advantage in business environments. Specifically regarding growth, this analysis helps SMBs identify untapped markets and tailor products/services to diverse customer bases. ● Implementing automation strategies, through an intersectional approach, prevents bias in algorithms and ensures equitable access to opportunities for all employees, therefore, leading to a more inclusive and innovative workspace. A business-savvy understanding of intersectionality allows for proactive risk management, averting potential legal challenges and reputational damage stemming from discriminatory practices.