Meaning ● International Niche Markets, within the SMB context, represent specifically defined segments of international consumers or businesses possessing unique needs or preferences, offering focused growth opportunities. ● These markets, often underserved by larger multinational corporations, can be effectively targeted by SMBs with specialized products or services. A key strategic imperative for SMB success lies in automation; it can significantly streamline international operations, reducing costs associated with market entry and ongoing management in these diverse markets. Smart implementation strategies include leveraging digital tools for targeted marketing and sales.
