Meaning ● Interactive Content Experiences, within the context of Small and Medium-sized Businesses (SMBs), refer to digital assets designed to generate active user participation rather than passive consumption. This includes tools like quizzes, calculators, interactive infographics, polls, surveys, and configurators, leveraged for lead generation, customer engagement, and data collection to fuel business growth. These experiences are critical for SMBs seeking automated marketing solutions and efficient implementation strategies, driving higher conversion rates and providing actionable insights for informed decision-making. ● The goal is to increase engagement with marketing campaigns.
