Meaning ● Institutional isomorphism, within the SMB landscape, describes the tendency of businesses to resemble each other over time, often driven by external pressures and a desire for legitimacy. This process directly influences SMB growth, automation strategies, and the successful implementation of new technologies, guiding them to adopt practices seen as standard or successful within their specific industry or competitive environment. Resultantly, this imitation can streamline operations and reduce perceived risk. However, it can also stifle innovation if SMBs blindly follow trends without assessing their true strategic fit.
Scope ● Focusing on SMB automation, businesses may adopt specific software solutions because they are perceived as industry best practices, regardless of whether these tools optimally align with their unique operational needs and existing infrastructure. For implementation strategies, SMBs might mirror the organizational structures or project management methodologies used by larger companies in their sector, which might not be suitable for their leaner operations and more agile working style, potentially hindering efficiency and adaptation. Growth strategies are also affected; SMBs might attempt to replicate successful marketing campaigns or expansion plans observed in competitor organizations, without a clear evaluation of market fit, resource allocation, and risk appetite.
