Meaning ● Innovation Ecosystem Value, within the SMB landscape, represents the tangible and intangible benefits accruing to a small or medium-sized business from its participation in a collaborative network designed to accelerate innovation. ● This value derives from synergistic relationships with other businesses, research institutions, technology providers, and funding sources, which collectively promote the development and implementation of new products, services, and processes. ● For SMBs focused on growth, automation plays a pivotal role in capturing and scaling the value created within the ecosystem, enabling efficient implementation of innovative solutions.