Meaning ● Implementation Friction, within the SMB landscape, represents the aggregate of obstacles and inefficiencies encountered during the rollout of new technologies, business processes, or strategic initiatives. ● Specifically in smaller organizations, where resources are often constrained, these frictions manifest as delays, budget overruns, resistance to change, and suboptimal adoption rates, thereby impeding the intended return on investment. ● Overcoming Implementation Friction is vital for SMBs pursuing growth and automation, as it directly affects their ability to effectively leverage new capabilities and maintain a competitive edge in dynamic markets.
