Meaning ● Hyper-Niche Marketing, within the scope of SMB expansion, automation, and execution, signifies concentrating advertising efforts on extremely specific and well-defined market subsets. Businesses adopting this strategy focus on segments often overlooked by broader marketing approaches. ● This highly targeted approach can lead to increased efficiency and ROI, particularly in environments with limited marketing budgets. SMBs utilize automation tools to streamline processes, enabling effective management of tailored campaigns.
