Meaning ● Hyper-Local Engagement, in the context of SMB growth, represents a business strategy concentrating marketing and operational efforts on a sharply defined geographic area. This concentrated focus enables SMBs to build robust customer relationships and gain a competitive advantage through targeted interactions and personalized service within a specific community. Automating aspects of this engagement, such as location-based promotions or community event notifications, can streamline implementation, maximizing resource utilization and impact.
