Meaning ● The Humanistic Enterprise Model, particularly relevant for SMB growth strategies, prioritizes employee well-being and development as integral to achieving sustainable business success, thus seeing people as assets. Considering automation implementation, it promotes strategies that augment human capabilities rather than replacing them entirely. ● This approach, vital for SMBs undergoing digital transformation, necessitates creating a work environment that supports continuous learning and adaptation, reducing the potential for employee resistance to new technologies. Implementation focuses on collaborative workflows, ensuring that technology serves to amplify employee skills, fostering increased productivity and innovation. ● Humanistic principles extend to customer interactions, emphasizing personalized service and ethical business practices, which can enhance brand loyalty and attract value-driven consumers for SMBs. When carefully considered, this promotes responsible automation implementation in any sized company.