Meaning ● Human-Centric VSO describes a business operations approach where the design, automation, and implementation of Value Stream Optimization are strategically centered around the needs and experiences of the workforce and customers alike, particularly pertinent in Small and Medium-sized Businesses striving for growth. ● Recognizing employees as crucial assets, it prioritizes user-friendly automation tools and implementation strategies that reduce friction and increase job satisfaction, fostering a supportive work environment. ● Focusing on customer interaction touchpoints, a Human-Centric VSO approach seeks to provide seamless and personalized experiences, driving customer loyalty and repeat business – vital aspects for SMB sustainability. ● Considering SMB budgetary restraints, implementations must consider existing frameworks and resources with minimal disruption, focusing on improving end-to-end processes. ● Adoption of agile methodologies ensures automation is introduced incrementally and in alignment with evolving employee roles, reducing resistance to change. ● A data-driven method using insights from employee and customer feedback should be used to validate implementation decisions, providing assurance and delivering a human-centered outcome.