Meaning ● Human-Centric SMB Growth prioritizes the needs and values of employees and customers as the primary driver of expansion within small and medium-sized businesses. This approach integrates automation and technological implementation strategically to support and enhance human capabilities, rather than replace them. In practice, it often involves investing in employee training and development to better utilize new technologies, while simultaneously personalizing customer interactions through data-driven insights, even amidst automation. Success hinges on creating a positive work environment that attracts and retains talent, thereby improving customer satisfaction and loyalty. Focusing on the human element, it ensures technology serves as a tool for empowerment and innovation, aligning with business goals.
