Meaning ● Human-Centric Roles, within the SMB context, refer to positions designed with a central focus on optimizing human interaction and experience, especially crucial during periods of growth, automation, and new system implementations. They act as a bridge between technology and personnel, ensuring that automation solutions are not just efficient, but also user-friendly and supportive of employee well-being and productivity. ● Within the growth of an SMB, these roles often encompass change management specialists who guide employees through transitions, customer success managers ensuring client satisfaction with newly automated systems, and internal trainers facilitating the adoption of new technologies.
● Strategic business application of these human-focused roles ensures that the deployment of automation complements rather than disrupts established workflows, which is particularly important when small and medium sized businesses lack significant human capital. For instance, rather than reducing a sales teams role in client outreach it may expand it through the automation of follow up and client relationship management to expand the depth and scope of the relationship between the client and the business, enhancing the overall client experience. ● A dedicated internal employee championing new automated and human centric initiatives often serves as a change agent and can dramatically improve overall team adoption and enthusiasm.
