Meaning ● Human-Centric Return on Automation (RoA) within SMBs quantifies the business value derived from automation initiatives, prioritizing improvements in employee experience, customer satisfaction, and overall organizational culture alongside traditional efficiency metrics. Considering the impact on human capital is crucial for sustainable SMB growth. In practice, it extends beyond simple cost savings and efficiency gains. Instead, this method considers how automation affects the roles and capabilities of employees, ultimately aligning technological advancements with the business values that drive long-term SMB success. Successful implementation results in more engaged employees and streamlined workflows. The goal is to improve decision-making and adaptability by focusing on how technology can improve workforce capabilities and create value-added opportunities. The result is an optimized business approach tailored for SMB environments. Automation should support, not replace, human capital. This approach ensures that businesses realize the greatest possible value from their investment by focusing on a balance between process optimization and employee development. As SMBs increasingly adopt automation, measuring its Return on Automation through a human-centric lens becomes more vital for ensuring sustained growth and improved business outcomes. It helps SMBs ensure investments improve both operational efficiency and contribute to a more resilient business structure.
