Meaning ● Human-Centric Personalization, in the context of SMB growth, refers to tailoring products, services, and marketing efforts to individual customer needs and preferences, leveraging data and automation to improve customer engagement. This is crucial for SMBs as it can lead to increased customer loyalty and better return on investment. Essentially, it means understanding customer behaviors to better meet their needs, and that involves automation like CRM, email personalization. This also means creating personalized automation for processes like sales and customer service.
