Meaning ● Human-Centric Metrics Strategy, within the context of SMB growth, automation, and implementation, emphasizes measuring business success through metrics directly reflecting human impact: customer satisfaction, employee well-being, and community engagement. Automation initiatives should demonstrably improve these metrics. ● Its successful implementation in SMBs ensures alignment between business objectives and the genuine betterment of customers and employees, acknowledging that financial performance often stems directly from prioritizing these human factors. Focusing on customer lifetime value, as influenced by enhanced customer experience through automation, reveals true business progress. ● By tracking the positive changes in employee engagement, post automation, SMBs can ascertain the strategy’s effectiveness, realizing an amplified ROI. Ultimately, it’s about using technology not just for cost savings, but for creating a more valuable and sustainable business by fostering trust and loyalty.