Meaning ● Human-Centric Marketing, particularly crucial for SMBs, prioritizes understanding and addressing the specific needs and desires of their customer base to fuel sustainable growth. Effective implementation within SMBs involves leveraging automation tools to personalize customer interactions and experiences at scale, thereby boosting customer loyalty and optimizing marketing ROI. A strategic focus on genuine connection helps small and medium-sized businesses outcompete larger corporations by providing tailored solutions and fostering direct relationships, which are critical in today’s competitive market.
