Meaning ● The Human-Centric Efficiency Model places people—employees and customers alike—at the center of business process design, specifically within SMBs pursuing growth through automation. It’s about leveraging technology to augment human capabilities, not replace them, to achieve improved operational effectiveness. This is essential for SMBs, where employee engagement and customer satisfaction directly impact revenue. A key aspect involves carefully assessing the impact of automation initiatives on employee roles and workflows, ensuring training, support, and redesigned tasks are in place to foster adoption and prevent resistance. Furthermore, the model prioritizes gathering feedback from employees and customers throughout the implementation process, continuously refining systems to better meet their needs and expectations. Essentially, the goal is to build automated systems that enhance the human experience, resulting in improved productivity, reduced errors, and increased employee retention in a cost-effective, manageable manner suitable for SMB resources and scale. By aligning technological advancements with human considerations, SMBs can achieve sustainable growth and competitive advantage. Focus on creating strategic value that delivers performance and employee motivation.