Meaning ● Human-Centric CRM Strategy, tailored for Small and Medium-sized Businesses, places customer experience at the forefront of all CRM initiatives. Achieving SMB growth relies on this approach by prioritizing relationship building via tailored interactions. Automation facilitates personalized engagement, ensuring efficiency as the business scales its customer relationship management. Implementation focuses on adapting CRM technology to genuinely serve customer needs rather than merely optimizing internal processes. A successful strategy within SMBs demands a deep comprehension of customer journeys and preferences.
