Meaning ● Human Centric Automation ROI, within the SMB domain, represents the quantifiable business benefits realized from automation initiatives thoughtfully designed to prioritize the employee experience, well-being, and capabilities. This approach goes beyond simple cost reduction, focusing on enhancements to employee productivity, job satisfaction, and skills development that directly contribute to increased revenue, improved customer service, and sustained business growth. ● For smaller businesses, the correct implementations of automation in sync with business user goals can reduce turnover and related costs associated with replacing talent. Consider the business value in terms of productivity increase, and the tangible costs (financial, opportunity costs, training) against the tangible business user value. ● SMBs should consider their organizational structure, level of readiness and other operational readiness when assessing a project’s ability to realize ROI. Automation should lead to reduced errors and enhanced service delivery speed, which in turn lead to better client experience and retention for an SMB, ultimately creating a positive financial performance.