Meaning ● Human-Centered Strategy, within the context of Small and Medium-sized Businesses (SMBs), growth, automation, and implementation, represents a business methodology prioritizing the understanding and fulfillment of customer and employee needs to drive strategic decision-making. This approach ensures that technology investments and operational changes are aligned with real-world user experiences, fostering increased adoption, improved efficiency, and sustained growth. By focusing on user needs during automation initiatives, SMBs can minimize resistance to change and optimize processes for maximum impact. ● Considering customer empathy during strategic planning assists in anticipating market demands and tailoring product offerings appropriately. ● In the field of SMBs, a commitment to human-centered principles translates to heightened customer loyalty, more engaged employees, and ultimately, a competitive business advantage. In its basic essence, this strategy aims to facilitate the successful integration of technology and processes, delivering quantifiable business results.
