Meaning ● Human-Centered Service, within the SMB landscape, signifies designing and delivering business solutions that prioritize the needs, behaviors, and expectations of customers and employees. This business approach fosters enhanced customer loyalty and employee engagement, ultimately driving sustainable SMB growth by aligning service design with actual human experiences. For automation implementation, it ensures technology serves people, not the other way around, maximizing ROI and minimizing disruption to established business operations. Service processes designed with human considerations in mind can more easily be integrated into existing workflows to avoid user abandonment. Ultimately, in the pursuit of efficiency via automation, it ensures a customer-focused approach to generate significant market share growth for the business.
