Meaning ● Human-Centered Personalization, within the domain of Small and Medium-sized Businesses, signifies a strategic approach to business process automation. This strategy meticulously tailors customer interactions, and employee workflows, leveraging technological implementations that prioritize individual needs and preferences, to boost business process efficiency and enhance growth metrics. The ultimate goal is to craft bespoke experiences that resonate deeply with each individual, establishing stronger relationships and driving sustainable business advancement. ● This approach involves data analytics to understand behavior; subsequently, business tools and automated systems deliver customized content, offers, or support. SMBs deploying human-centered personalization can improve customer acquisition, increase retention rates, and refine overall operational strategies.
