Meaning ● Human-Centered Business Strategy places the needs, motivations, and behaviors of people—customers, employees, and stakeholders—at the forefront of all business decisions. For SMBs targeting growth, this translates into deeply understanding the customer journey, not just sales figures. ● Automation should streamline processes for people, not replace their roles without careful consideration. ● Successful implementation hinges on involving employees in the design and adoption of new technologies, ensuring that tools augment their capabilities rather than creating frustration. By prioritizing the human element, SMBs can build stronger customer relationships, improve employee satisfaction, and drive sustainable, human-aligned growth, mitigating the potential negative impacts of rapid technological advancements by aligning technological and human values, and implementing AI ethics and responsible use protocols, creating a sustainable and responsible business model. A key component includes empathy-based business processes and design-thinking adoption frameworks, that foster genuine human connection, and the development of employee-centric automation solutions.
