Meaning ● Human-Centered Business Models place the needs and experiences of individuals – customers, employees, and even the broader community – at the very heart of an SMB’s strategy and operations. This means making key business decisions, from product development to process automation, always considering the impact on people, leading to stronger relationships and improved outcomes. A critical aspect within the context of SMB growth lies in understanding that customer loyalty, often driven by positive experiences, directly fuels sustainable revenue and market expansion. This includes streamlining workflows through automation not just for efficiency, but also to improve employee satisfaction and reduce burnout, fostering a more engaged and productive workforce. Further, it can mean using implementation processes that prioritize user feedback and iterative improvements.
