Meaning ● HubSpot Segmentation, within the SMB arena, is the strategic practice of dividing contacts and customers into smaller, more manageable groups based on shared characteristics. This enables SMBs to tailor marketing efforts, personalize customer experiences, and improve engagement, ultimately driving growth and improving ROI. ● For smaller firms with limited resources, segmentation enables focusing marketing budgets on the most responsive audiences. Scope ● The scope involves identifying relevant data points (demographics, behaviors, lifecycle stage, etc.) in HubSpot, creating targeted lists, and using these lists to drive personalized marketing automation workflows, sales sequences, and reporting, helping SMBs compete with larger organizations. This data driven approach offers valuable customer insights to improve strategic initiatives. ● Further segmentation enables implementing advanced targeting strategies, driving more leads, increasing conversions and better customer retention, supporting scaling up operations and generating long-term growth for SMBs.