Meaning ● Gig Economy Fairness, within the sphere of SMBs, signifies equitable treatment and opportunity for gig workers engaged via platforms and short-term contracts, particularly regarding compensation, benefits, and access to training, and is a fundamental pillar in responsible SMB expansion. Moreover, it considers how automation and implementation strategies affect these workers. This often necessitates transparent algorithms and fair practices in worker selection and project allocation that enhance operational productivity. Fair compensation within SMBs ensures that gig workers receive competitive rates that reflect their skill and the work’s market value, contributing directly to employee retention and engagement. ● The concept further advocates for limited benefits such as health insurance options or retirement plans, promoting loyalty and bolstering the business reputation of the organization, and, therefore, encouraging responsible labor practices within the context of growth and operational automation, ultimately adding to the market competitiveness of the business, allowing them to hire top talent in short term capacities to execute organizational strategy, and, hence, achieve strategic SMB goals in implementation.