Meaning ● Generative Content, in the context of Small and Medium-sized Businesses (SMBs), signifies automatically created text, images, video, or other media, typically through Artificial Intelligence (AI) platforms, to support marketing, sales, and operational activities. This automated creation aims to reduce content creation costs and increase output for SMBs. It’s crucial for SMBs focusing on automation to scale marketing efforts without exponentially increasing staff. Data-driven content generation enables highly targeted messaging which resonates with distinct customer segments.
