Meaning ● Generative AI Marketing, in the realm of SMB growth, signifies leveraging artificial intelligence to automate and enhance marketing efforts. This involves AI models creating content such as ad copy, social media posts, or even email campaigns.
Scope ● Implementation for SMBs often starts with automating routine tasks, such as generating variations of marketing text or creating personalized customer interactions. Automation with generative AI can increase marketing output with tools that will grow SMB presence. For a small business, AI lowers costs by improving efficiency, while simultaneously freeing up human capital to focus on larger business strategy. Businesses should adopt Generative AI Marketing strategies by evaluating the ROI of current initiatives, creating a pilot program, then scaling after careful evaluation and model training.
