Meaning ● GA4 Audiences, in the context of Small and Medium-sized Businesses (SMBs), represent a specific group of users identified within Google Analytics 4 based on shared attributes, behaviors, or events triggered on their website or app. This segmentation allows SMBs to tailor marketing efforts for better ROI. These audiences can be used for targeted advertising campaigns through linked Google Ads accounts, improving ad relevance and reducing wasted ad spend. ● Defining these audience segments is crucial for personalizing user experiences and automating marketing workflows that grow the SMB’s customer base.
