Meaning ● Forced Automation Strategy, in the SMB realm, defines a deliberate methodology of implementing automation technologies even where immediate business efficiencies are not self-evident. ● Rather than a reactive adoption, this proactive approach seeks to anticipate future business needs and growth opportunities by automating processes that might otherwise become bottlenecks as the SMB scales. ● Specifically, it entails selecting and deploying automated systems to tackle existing challenges and creating the technological infrastructure to facilitate streamlined operations during periods of rapid expansion, thus supporting long-term value creation. ● For example, even if initial sales volumes do not necessitate a fully automated CRM system, adopting one preemptively equips the business to manage more complex customer interactions without being overwhelmed as sales increase. ● Consequently, the success of Forced Automation Strategy hinges on a robust understanding of the SMB’s growth trajectory, resource capabilities, and industry specific compliance requirements.
