Meaning ● Existential Business Agility, for small and medium-sized businesses (SMBs), denotes a capacity to adapt, evolve, and fundamentally rethink its business model and operational strategies in response to significant market disruptions, technological shifts, or existential threats. This surpasses conventional agility focusing on incremental improvements; it concerns the SMB’s core purpose, customer value proposition, and long-term viability. ● Automation plays a crucial role, allowing SMBs to streamline processes and rapidly implement new strategies. ● Within SMB growth, it requires leaders to confront difficult questions about their company’s future and potential for strategic pivoting. ● Implementation hinges on a willingness to experiment with new technologies and organizational structures. The core of existential business agility in this context is ensuring the SMB remains relevant, competitive, and aligned with evolving customer needs and business environments. Essentially, it is the mindful execution of new possibilities while acknowledging past realities in strategic SMB business development. A digitally transformed organization is at the heart of such agility.
