Meaning ● Ethnographic Business Intelligence (EBI), within the sphere of Small and Medium-sized Businesses, signifies a deep dive into the behaviors, needs, and workflows of customers and employees, leveraging anthropological techniques for actionable business insight. Understanding the “why” behind operational choices offers SMBs a strategic advantage in tailored solution design and automation efforts. ● This data-centric methodology promotes customer relationship management evolution that helps in business process optimization. ● The application of EBI principles means examining the business in its natural state, including stakeholder interaction, for more organic growth and smarter SMB implementation plans. ● EBI contributes to automation strategies by ensuring the adopted systems align with users’ habits and pain points. ● It informs better SMB project implementation, helping teams avoid pitfalls arising from a simple misunderstanding of actual, as opposed to perceived, employee or customer needs, leading to considerable cost savings in the long term.
