Meaning ● Ethical Value Creation, in the sphere of Small and Medium-sized Businesses (SMBs), signifies generating business profits and enhancing stakeholder well-being while adhering to stringent ethical standards. For SMB growth, this translates into building a brand reputation founded on trust and integrity, leading to increased customer loyalty and investor confidence. Automation, implemented ethically, means ensuring that technological advancements benefit employees through upskilling and new opportunities, rather than widespread job displacement. In this context, the focus lies on transparent automation processes that respect user privacy and data security. Regarding implementation, Ethical Value Creation demands that SMBs prioritize responsible sourcing, fair labor practices, and environmental sustainability, thereby contributing positively to the community and mitigating any adverse impact linked to business activity. It means that SMBs should focus on long-term value over short-term gains, seeing ethical conduct as a competitive advantage. Creating a company culture promoting responsible practices across all organizational levels can increase business innovation. The proper approach in Ethical Value Creation can result in resilient business and create value for all involved.
