Meaning ● Ethical Technology Metrics, within the SMB sphere, quantifiably measure a business’s commitment to responsible technological adoption. These metrics track factors like data privacy compliance within automated systems, accessibility standards across digital platforms for both employees and customers, algorithmic fairness in decision-making processes, and the environmental impact of implemented technologies, such as energy consumption. Furthermore, these measures reflect the tangible results of incorporating ethical AI solutions within SMB workflows. Ultimately, they offer benchmarks for SMBs seeking to balance innovation with conscientious business practices. Assessing biases in algorithms or auditing data usage within marketing automation platforms are examples.