Meaning ● Ethical Service Design, within the SMB landscape, represents a business-centric methodology focused on integrating ethical considerations into the very architecture of a service. For SMB growth, this involves designing services that not only meet customer needs but also align with societal values and business integrity, thus building trust. Automation implementation in service design necessitates careful consideration of algorithmic transparency and fairness, mitigating potential biases that could harm customers or employees. ● Furthermore, with implementation, Ethical Service Design calls for responsible data handling practices, prioritizing privacy and security while leveraging data to improve service delivery. Ethical service parameters guide automation to avoid discriminatory outcomes, thus promoting equitable business growth. This focus on business ethics and social responsibility enables SMBs to cultivate long-term sustainability and attract ethically conscious customers. ● Ethical Design incorporates responsible innovation, addressing moral issues with technology and service that affects SMB’s revenue and strategy.