Skip to main content

Ethical Segmentation

Meaning ● Ethical segmentation, within the context of SMB growth, centers on dividing a market while adhering to moral principles and legal standards. Businesses leverage data responsibly, ensuring privacy and avoiding discriminatory practices. This strategy supports automation by using fair data to improve customer experiences. ● SMB implementation requires careful consideration of data sources and analysis to avoid biases. When utilized correctly, it contributes to sustainable and ethical business expansion.