Meaning ● Ethical Preference Management, in the sphere of SMB growth, automation, and implementation, concerns systematically honoring and utilizing customer and stakeholder ethical values to drive strategic initiatives. As SMBs scale, particularly through automation, neglecting these preferences can lead to reputational damage and customer attrition, directly hindering growth. Implementation involves deploying systems that explicitly capture, record, and act upon declared ethical stances relevant to a business’s operations.
