Meaning ● Ethical dilemmas, in the sphere of Small and Medium Businesses, materialize as complex situations where choices regarding growth, automation adoption, or implementation strategies conflict with established moral principles. Such conflicts often involve balancing profitability with stakeholder welfare. The digital transformation introduces nuanced ethical considerations for SMBs, especially concerning data privacy and algorithmic bias. ● For example, an SMB might face a dilemma when deciding whether to automate a function, knowing it would increase efficiency, yet result in workforce reduction; weighing short-term financial gains against longer-term employee impact. These scenarios demand careful consideration of ethical frameworks to maintain both business integrity and social responsibility during periods of expansion or change. Implementing AI driven marketing systems requires transparency in data use to avoid manipulation and protect consumer trust.
