Meaning ● Ethical Data Policy, in the context of SMB growth, automation, and implementation, represents a documented set of organizational guiding principles and actionable procedures. These dictate how an SMB collects, processes, stores, and shares data in a way that aligns with legal regulations, industry best practices, and fundamental moral standards. The importance of a properly tailored data policy stems from a small or medium sized organization’s increasing need to scale with automation, particularly marketing automation, customer relationship management or similar process enhancements.
