Meaning ● Ethical Chatbot Strategy, in the landscape of Small and Medium-sized Businesses (SMBs), represents a deliberate framework integrating moral principles into chatbot design, deployment, and ongoing management. This necessitates careful consideration of data privacy, transparency, and fairness to establish trust and uphold business integrity during SMB growth. ● Automation driven by chatbots must navigate sensitive user interactions, which dictates that the strategy proactively addresses biases and misinformation, ensuring that system output aligns with responsible business practice. ● Implementation success hinges on establishing clear guidelines that protect user data and rights while achieving business goals. It considers the broader social and environmental impact of SMB technology to promote sustainability. This strategy seeks to improve the user experience while also protecting SMBs from potential legal and reputational damage. ● Therefore, building an Ethical Chatbot Strategy helps a business maintain a transparent and compliant service, securing stakeholder confidence and bolstering long-term viability, thereby supporting strategic business objectives.